Meet Children's Entertainer Emma Memma at BIG W

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Tue 12 Mar 2024 - Thu 28 Mar 2024

To celebrate the launch of Emma Memma's first-ever apparel range designed to bring joy to children's world, Emma Memma, the beloved Emma Watkins, will be making some special appearances this week on the East Coast.



Make sure you head down with your little ones to meet Emma Memma, whom we know for many, who helps to light up their day with her charming songs, dancing and signing. And they get to do that with her live this coming week.

What is sure to be an exhilarating and memorable experience for all in-store at Big W, you will also have the chance to explore the colourful, uplifting Emma Memma collection which includes infant to toddler apparel, footwear, accessories, home, books and toys. Inclusivity and adventure come together through the joyful designs and vibrant colours.



Emma Memma has introduced so many children to the wonderful world and benefits of signing and she brings this together with her new collection, going beyond fashion and fun. Emma Memma once again, with her passion, education and a new generation of communication, advocates for the Deaf community with unwavering support.



Emma Memma shared her excitement for this range, “I am so excited to be releasing this collection and sharing this with everyone. This is my first-ever Emma Memma range in retail, and with every product, we wish to inspire children to truly express themselves, whether through movement, song, or sign.  Over the last year, we have toured around the country with limited products and received so much positive feedback that has helped us shape the range you see today. I truly cannot wait for the wombat jumper to come in adult sizes!”

Locations, dates and times:

Tue, 12 March: BIG W Doncaster, VIC
9.30am - 12.00pm

Wed, 13 March: BIG W Geelong, VIC
9.30am - 12.00pm

Thur, 14 March: BIG W Southland, VIC
9.30am - 12.00pm

Sat, 16 March: BIG W Liverpool, NSW
9.30am - 12.00pm

Sun 17, March: BIG W Warringah Mall, NSW
9.30am - 12.00pm

Wed, 27 March: BIG W Mt Gravatt, QLD
9.30am - 12.00pm

Thu, 28 March: BIG W Chermside, QLD
9.30am - 12.00pm

Additional appearances: Emma Memma will be appearing at Story Fest on the Gold Coast on the 25th March.

For more information on the collection and Emma's upcoming appearances, visit and follow the official Emma Memma social media pages.

Emma Memma – "Sing. Dance. Sign."

About Emma Memma

Emma Memma is a live-action children’s entertainment venture focusing on music, dance and visual communication. Featuring beloved children’s entertainer Emma Watkins as ‘Emma Memma’, this preschool endeavour is embedded with ARIA award-winning music by Oliver Brian. Alongside Emma, she is joined by Elvin Lam’ who plays ‘Elvin Melvin’ bringing Auslan (Australian Sign Language) to every facet of the content produced - YouTube, visual albums and live performances. Emma Memma and her friends, including Elvin Melvin, Waffles the wombat and BB butterfly, embark on musical adventures using sign language, choreographed dance narratives, gesture, mime, singing, speaking, listening, making crafts and drawing.


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